coexist

Opportunity

To drive new global awareness for Feinknopf, a key component would be the creation of a fully customizable online journey based on selections chosen by each individual user. Potential business partners looking for a professional photographer typically have a specific need in mind when beginning their search. The perfect opportunity existed to give these users exactly what they were looking for with a quick and intuitive process while exposing the personalities behind the projects at the same time.

Execution

A worldwide audience is treated to an immersive and emotional trip online through the rich portfolio and storied history of Feinknopf. Customizable gallery navigation helps users efficiently sort through hundreds of categorized images while frequently updated blog and integrated Twitter content ensures an accurate reflection of the Feinknopf culture in real-time. High-resolution imagery on the site loads quickly and is left un-cropped and full of detail while a custom content management system allows the entire Feinknopf studio to update the site with the utmost of ease.

Results

True integration between the Feinknopf website, blog and social media channels has allowed the company to achieve a level of awareness previously deemed impossible. Savvy use of Twitter has allowed Feinknopf to make connections with dream clients and establish a following of their own.