Columbus Bar Association
The Columbus Bar Association has been helping people find a knowledgeable and experienced attorney for over 40 years.
ColumbusLawyerFinder.com
The Columbus Bar Association partnered with Coexist to create the foremost online consumer resource for local lawyer and legal information. "Liam" the iconic bird that helps bring this new service offer to life, started at Coexist as a new brand/identity and ultimately as a comprehensive consumer facing website. The online experience allows consumers to find and compare local attorneys online in addition to accessing a consumer-friendly Legal Tool Kit. In less than 2 short months since the official website launch, over 180,000 unique visitors have clicked in to learn more and participate.
Brand/Identity Design
Coexist was tasked with the challenge to create a new sub brand, personality and identity for an online experience focused on a proprietary attorney search tool and consumer-facing legal information hub. "Liam" surfaced as the ultimate reflection and approachable, iconic symbol for this proprietary tool/service. The bird icon "Liam" continues to gain brand equity as consumers have grown to love this personable representation of the new "ColumbusLawyerFinder.com" service offer.