11.15.07
The Open Brand
In an effort to stay focused on their core business - feeding top retailers a steady stream of online marketing and advertising, Resource Interactive partnered with Coexist to create a microsite for Kelley Mooney's latest survival guide. This new book addresses the needs of the savvy marketer with a taste for technology.
In addition to an informative microsite and a natural extension of the Resource Interactive brand, Coexist designed a handsome Wiki (especially by Wiki standards) to give Shop.org patrons and anyone who's a fan of the a book, a place to connect and create an online marketing mindshare.
Have a look:
TheOpenBrand.Resource.com
TheOpenBrand.Resource.com/Wiki