We all know that we need to reduce our footprint on the environment. We also know that it feels really good to let the world know that we are doing our part to help initiate change for the better.

Here's the catch - I keep reading traditional newspapers that inform me that Fortune 100 companies are now creating and distributing "sustainability reports" in addition to annual reports. In a quick recap -  trees were cut down to create a newspaper that informed me that the corporate world is now cutting down more trees to create brochures that highlight how many trees they are not cutting down.

Hmm. Maybe we need to develop different shades of green to determine how environmentally friendly everybody really is.

I bet you think those digital annual reports are looking pretty sexy now.